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| AMD News - 01/10/05 |
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| AMD Promotes New AMD Holographic Label and Security Features to Help Ensure Customer Satisfaction SUNNYVALE, Calif. - January 10, 2005 - AMD today announced an educational campaign focused on the security features of AMD boxed processors (also known as Processor-in-a-Box, or PIB) in order to help ensure high customer satisfaction. By promoting a newly designed AMD holographic label using one of the most secure authentication technologies available, AMD is committed to helping customers more easily authenticate AMD PIB products. Genuine AMD boxed processors purchased through an authorized AMD distributor or reseller helps ensure that customers are receiving a high-performance AMD processor that meets AMD's rigorous qualification requirements, an AMD approved thermal solution, and a three-year limited warranty. "As a customer-centric company, AMD is always striving to improve the overall computing experience for end users," said Marty Seyer, corporate vice president and general manager, Microprocessor Business Unit, Computation Products Group, AMD. "AMD believes these security enhancements provide customers a fast, effective way of authenticating AMD PIB, and also help better protect their consumer rights upon purchase." Boxed processors are a popular choice for PC consumers and system builders who want the flexibility of choosing their components to assemble their PC. Each PIB product includes an AMD-branded processor, an AMD qualified heatsink and fan, and a three-year limited warranty. "As a worldwide distributor, Avnet welcomes any activities from its suppliers that allow its customers to easily identify original product through the channel and to the point of purchase," said Raj Suman, European product marketing director, Avnet EMEA. "We believe that AMD's educational campaign on authentic "Processor-in-a-Box" can only help to ensure our customers are even better protected moving into 2005." All authentic boxed AMD Athlon 64 FX, AMD Athlon 64, AMD Sempron and AMD Opteron PIB products have the holographic label on the bottom left corner of the packaging. AMD is among the first in the industry to adopt a 3-D holographic label produced using Dupont Izon technology. The label combines overt authentication feature, tamper evident construction and a tightly controlled secure supply chain, making it extremely difficult to duplicate. It consists of a three-dimensional, full-parallax view surrounding the AMD Arrow logo that shows dots arranged in a pattern: from one dot to two dots, three dots and four dots as it is viewed from different angles. AMD will use various communication vehicles to inform worldwide customers about this new feature, including e-communication, customer training, and point-of-sale marketing materials. For more information, visit www.amd.com/PIBsecurity. About AMD64 AMD64 evolves the industry-standard 32-bit x86 architecture to support the demanding 64-bit environment that will enable future generations of computer functionality and productivity. AMD designed the AMD64 platform to allow end users to enjoy reliable, best-in-class performance on the 32-bit software they own today while preparing for a seamless transition to high-performance 64-bit applications. The AMD64 architecture is also designed to enhance the security of your computing environment by integrating Enhanced Virus Protection technology enabled by advanced anti-virus features in Windows XP Service Pack 2 and the upcoming Windows Server 2003 Service Pack 1. Since the introduction of the AMD64 architecture in 2003, the AMD Opteron processor for servers and workstations and the AMD Athlon 64 processors for desktop and notebook computers have earned more than 60 awards for innovation and performance and the support of more than 2,000 OEMs, hardware and software developers, system builders, and distributors. About AMD AMD (NYSE:AMD) designs and produces innovative microprocessors, Flash memory devices and low-power processor solutions for the computer, #25004 communications and consumer electronics industries. AMD is dedicated to delivering standards-based, customer-focused solutions for technology users, ranging from enterprises and governments to individual consumers. AMD, the AMD Arrow logo, AMD Athlon, AMD Opteron and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners. |
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| AMD Milestones 1969 Creation 1972 AMD Goes public 1972 AMD in Malaysia 1975 Enter Ram Market 1975 8080A product line 1976 First cross-licence agreement with Intel 1979 Listed in NYSE 1981 Cross-licence agreement with Intel renewed and expanded 1991 Am386 chip 1993 FASL with Fujitsu 1994 Am486 chip 1995 Fab 25 Austin TX 1996 K6 1999 K7 Athlon 2000 Fab 30 Dresden D 2001 Athlon XP 2002 Hector de Ruiz CEO 2003 Opteron 2003 GCPP 2003 2003 Athlon 64 2004 90nm - Blade Server 2005 Dual-Core - Turion64 - Spansion IPO 2006 Fab36 |
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| AMD Hot Links AMD Security: Poster - Flyer AMD Banners 468/60 & 728/90 Security Features Available on AMD PIB AMD Security FAQ Report Fraud here |
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