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AMD Roadshow 2005
Paris - 10/25/05 - Part 1
On a sunny day we went to the  Espace Cardin, a famous exhibition place facing the US Ambassy in Paris. Last stop of a six stage roadshow for AMD retailers and distributors, the Paris version started at 12.30PM precise with a welcome drink and a bag full of AMD documents and goodies...
The Sponsors & Exhibitors
Bacatá, Corsair, Dataswift, Elite, Gigabyte, Microsoft, MSI, Newisys, NVIDIA, Ovislink, Supermicro and VIA




First Stop: VIA

Struggling to keep up with NVIDIA an ATI increasing competition VIA was only presenting the latest integrated graphic chipset K8M890 with 2 references boards, one ATX, code named VT8342C, with graphics (picture below) and one µATX without. So, no real excitment here :(
Second  Stop: Supermicro

Time to see if Supermicro is now happy with AMD after betraying its long time lover intel. Our meeting with Jean Fridrici, Account Manager at Supermicro sounds great. According to him, Supermicro is more than happy with AMD-products' demand in the European market and specially in France. Jean also revealed that Supermicro had to double the Netherlands stock platform to meet the huge demand for AMD motherboards and servers. Supermicro is also showing a yet unknown single-Opteron 1U Mini Barebone Server with integrated ATI Rage XL Graphics, 260W ATX 2.0 PSU & AMI BIOS.


Third Stop: Newisys

Meeting there with Werner Paulus, Newisys Manager Channel Sales EMEA, was quite interesting too. Talking of Horus 32-way he said the beast was ready and we should expect a big announcement from a major OEM soon. Newisys is now willing to increase its distribution side and does not mind competing with SUN where most of the latest server design are coming from Newisys itself! On the tech side, the Horus will offer an improved communication between CPUs (up to 32 then 64) thanks to a new protocol called "Horus ExtendiScale architecture" that will reduce the latency between CPUs. As we understand it, multi-way Opteron was requesting each CPU to call every other CPUs for information it needs and this was generating some latency problem in certain cases and specially in 8-way configuration.



















cHT command flow through HORUS
Part 2: Elite + Geode 6W
Part 3:
MSI - Gigabyte - AMD
Part 2: Elite + Geode 6W
Part 3:
MSI - Gigabyte - AMD
HORUS A.0 bringup board
HORUS A.0 bring-up board estimated performance projections for an Opteron-
only  (glueless
dual-core and unicore) versus Opteron plus HORUS system  (HORUS dual
core  and  unicore)  running  an OLTP  application.  (The  available
Opterons depicted  are  a Newisys estimate, not an AMD commitment.)