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AMD Execs' Interviews Special
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12/11/06 Q&A: AMD Exec Promises Replenished Supply For System Builders - CRN
"No,
Dell only has two SKUs with [Athlon] 2X in them, and the assumption that channel inventory is going to Dell isn't true. Before, we were just channel, and now there's a mix with OEMs. What's changing is the tremendous demand for consumer finished goods. Sales of notebooks are skyrocketing, and sales of desktops are up. What's really happening is businesses move from desktops to notebooks, and the channel has struggled to deliver on that. As the channel moves from building desktops and reselling finished products, we now sell more processors to the channel. "

09/22/06
AMD's CTO says Intel messed up - ZDNet
"Again, if you go look at the processor architectures that are out there, there's a whole host of them. There's Power PC, Hitachi. What that says to me is today is not the right time to try to bring in an all-purpose architecture to that space. It's not needed yet. But as the software stack gets more and more complex, the software development environment becomes a bigger deal. Then the x86 is a good match"

09/11/06
SVW Top Chat: Henri Richard sales chief at Advanced Micro Devices
"Mr Richard said that AMD is currently getting better yields and producing chips at a lower cost than Intel despite not yet being at
65nm"






06/19/06
Inside AMD - interview with processor firm's CTO - Electronic Weekly
"Different people define the embedded space differently. If you look at the very low end of the embedded space there’s a class of devices [like the iPod] that has a proprietary embedded operating system and a fairly limited set of applications. There are a whole boatload of architectures that are successful there—ARM, PowerPC, MIPS, SH3, SH4. There’s not real value trying to push x86 in those markets. As these devices get more sophisticated and become more general purpose, the clear message we’ve gotten is a general-purpose software development and execution environment adds a lot of value."

05/18/06
AMD's Seyer Sees Solutions Shift for Semiconductors - TechNewsWord
"
Virtualization is going to be big in 2006. We're going to hear a lot about it ... we already are hearing a lot about it. Virtualization is going to be broadly analyzed and adopted in 2006, but the ramp is 2007-2008 for real virtualization. So on one hand, it's hot"

03/13/06
Re-defining microprocessors: Q&A with AMD’s Henri Richard - Part II - Part III -  DigiTimes
"But frankly, they've made so many claims in the past – you know, the Netburst architecture was supposed to scale to 10GHz, and look at where we are today. Then their new-generation micro-architecture (NGMA), is, quite frankly, a quick fix on the front-side bus. I don't think that's the future of the Intel architecture. I think it's another quick fix until 2008 or later, when they're going to come out with a genuinely new architecture. So again, from a pure technology perspective, my assessment is that it's a lot of marketing – it's clever marketing, but it's not revolutionary. And calling it a new-generation microarchitecture is a little bit out of balance."

03/02/06
AMD exec speaks of future plans and products - TechWorld
"Customer response to the AMD Opteron processor has exceeded even our own high expectations. Today, 90 per cent of the top 100 and more than 45 per cent of the top 500 of the Forbes Global 2000 companies or their subsidiaries are using AMD64 technology. Recent additions include American International Group, Albertson’s, Clear Channel Communications and Nissan, among others."

02/09/06
Interview With Phil Hester, AMD’s Corporate VP and CTO - Hardware Secrets
"What I said last November at our annual analyst meeting still holds. We have had 65nm preliminary silicon running in our Dresden Fab 36 since last June; we plan to begin
65nm volume production in the second half of 2006, and we plan to be substantially converted to 65nm in Fab36 by mid-2007"

01/19/06
TG Daily interviews AMD: "Intel's new architecture is too late" - TG Daily
"First, we have the transition to DDR2 in 2006, which presents new opportunities for OEMs and large Opteron platforms. In addition, the blade market continues to grow and this segment has selected
Opteron because of its performance-per-watt advantage. Those are two factors that are driving the deepening commitment to Opteron in 2006."

01/16/06
New microarchitectures, from the ground up - EETimes
"Phil Hester sits in one of the hottest seats in engineering: the chief technology officer's chair at Advanced Micro Devices Inc. Hester — who spent 23 years at
IBM Corp. before launching a successful server startup, Newisys, based on AMD's Opteron processor — took over the job from Fred Weber, who left last fall after helping AMD gain what many would argue is a technical edge on its major competitor, Intel Corp. EE Times' David Lammers met with the new CTO at Hester's home, perched above Lake Travis in Austin, TX"

01/04/06
Newsmaker:  On beyond Opteron - CNET
"CNET News.com recently spoke with Hester about AMD's plan to offer
quad-core processors by 2007; migrate to DDR2 (a computer memory technology that, as of 2005, is becoming the mainstream standard for personal computer memory); and his vision of the next generation of Opteron and Athlon processors, including building the company's ecosystem by licensing its technology."

12/12/05
Leading by design: Q&A with Dr. Raghuram Tupuri, AMD - DigiTimes
"The question was how various test technologies might be unified, and how they might scale to future technologies. IDDQ testing, Built-in Self-Test (BIST) and automatic test pattern generation (ATPG) tools were becoming popular. At that time, I was working very closely with a few startup ATPG vendors on a variety of issues and solutions, and the direction AMD wanted to go in. Later, these startups were acquired by big CAD companies. Every AMD chip now incorporates DFT and BIST technology, and we use this combination very heavily"

11/23/05
Championing 64-bit & Dual-Core - Hardware Zone
"In servers, the entire world is on a very fast thread-mill. Databases are getting huge and we’re generating trillions of bytes everyday. I don’t see major changes in trend except larger dataset computing and data mining. Clearly, we have an early lead in the high-performance computing (HPC) space as more traditional Fortune 500 commercial applications are looking at HPC applications because of the raw size and complexity of the applications."

07/22/05
Beyond the PC - Electronic News
"A lot of AMD’s success is that we brought both of those sensibilities. We have a long history with x86 PC processors. The people who led us into the server market, myself included, came from places like Digital Equipment, Encore Computer and
Hewlett-Packard. This was a world of RISC, high-performance, server computers and system-level design. We grew up with [Digital Equipment Corp., VAX creator] Gordon Bell’s rule of thumb that the cost of the computer is proportional to the power supply."

05/31/05
AMD CTO Fred Weber: x86 everywhere - ZDnet
"The LX800 is first
Geode processor since the team was acquired from National Semiconductor. It extends the line to higher performance and lower power, and potentially lower cost. So far, 17 major beta customers –names that one will recognize–will announce product for IP set tops, printers, ultrathin wallmount displays, thin clients and other devices over next three to six months. It brings a unique level of power at one-watt power consumption. Transmeta was probably the closest competitor but future available [of Transmeta chips] seems extremely limited."

04/02/05
Interview with AMD's Fred Weber - The Future of AMD Microprocessors - AnandTech
"Given that the
Turion 64 runs at multiple speed grades lower than the fastest desktop Athlon 64s, this trade-off makes sense, but it also means that Turion 64 is no Pentium M killer.  There was one logic level optimization that went into Turion 64 and that was the support of a deeper C3 sleep state, but other than that, the Turion 64 is architecturally identical to a Socket-754 Athlon 64."

02/22/05
AMD hits its stride (CTO Fred Weber) - ZDNet
"As these software stacks get bigger and more sophisticated and complicated, the need for the value of an underlying common language increases. That's why the x86 processor has moved so well from the desktop to the laptop to the server, and today we're making huge inroads with it into the SAN and NAS market, into the embedded market"

08/26/04
AMD Gaming Interview - Home LAN
"Gaming is one of the most intensive ways to stress a PC platform. When comparing 32 to 64 bit, the processor plays an increased role due to the amount of traffic needing to be processed at any given micro-second. Additionally, games are among the easiest ways to “show” the benefits of 64-bit technology, including larger maps, increased texture sizes, improved artificial intelligence (AI) and better frames-per-second (FPS)"

05/27/04
The team rises to the top - EDN
"On March 29, 2004, at its 14th Annual Innovator/Innovation of the Year Awards, EDN named AMD Chief Technology Officer Fred Weber and his design team Innovator of the Year for their work on the AMD64 architecture. (AMD64 is the technology that underlies both the Opteron and Athlon processor families.) Getting to this win was not without its challenges and lessons, but, given Weber's background, his propensity for hard work, and his strong ideas about innovation, it is not all that surprising, either"

04/22/04
AMD exec looks back on year that was - Info World
"And of course, the tensions there right now that the global tier one (vendors), outside of
Dell (Inc.), who doesn’t really have big SMP systems, those that do have their own proprietary architectures. My view is that AMD64 is as well suited for big SMP machines as it is for scale-out environments, and it’s just a matter of time. But, of course, that’s something we’ll do in concert with our OEM partners"

04/08/04
AMD's 64-bit gamble pays off - ZD Net
"Well, I'd say Weber's Law is, "Don't forget everybody's law."
Moore's Law is very valuable, and Amdahl's Law should not be forgotten, when people talk about the value of parallelism. As technology moves forward, substitute uses of that technology become real. You really have to look at all of these laws in order to understand where products are going and not just be driven by just one law."

02/17/04
AMD says Intel pride came before 64-32 fall - the inquirer
"They claimed that AMD had executed on its strategy and the announcement it made earlier today of 30 watt
Opterons meant they could target the four way market, where Intel wasn’t able to compete"

12/21/03
A View from C-Level - EE Times
"When Fred Weber was about to graduate from Harvard College's physics program in 1985, one of his professors, Ugo Gagliardi, urged him to "call Gordon Bell." Weber, now chief technology officer at Advanced Micro Devices, quotes Gagliardi as having told him, "Whatever Gordon Bell is doing is what you should be doing." Weber heeded the advice, moving to Bell's startup, Encore. Since then, Weber's career has moved steadily upward as he's leveraged a background in supercomputing techniques into some of the most sophisticated processors in the world--AMD's"

12/19/03 An Interview with AMD's Henri Richard -
Part 1 - Part 2 - Firing Squad
"So my expectation is that by next Christmas all of the key editors, all of the people that really make the game software industry, will have some level of their library of titles that are either optimized or completely ported to
AMD-64. I have yet to meet any of the big leaders in the game industry that have turned down the value of AMD-64."

11/17/03
Interview with David Rich, director of High Performance Computing - Supercomputing Online
"From my personal standpoint I am very proud to see our acceptance in the HPC market, both by end users and system vendors. My group provides engineering support for most of the new systems which have been developed and so we are doubly pleased by all the new announcements. Small specialized vendors through global tier 1 suppliers are adopting our products and everything from laptops through desktops, workstations and servers and on through to purpose built supercomputers are now being built on the
AMD64 architecture. "

10/16/03
Exclusive interview with John Crank, AMD's Marketing Manager - Next Gen Electronics
"Microsoft has stated that they will ship their 64-bit Windows XP operating system in the first quarter of 2004. In addition, software partners like Epic Games, Crytek, DivX, and America's Army either have
AMD64 applications available now or are expected to bring to market such applications in Christmas 2003 and the first quarter of 2004. Again, AMD64 is real; AMD64 is now. Many of these aforementioned applications can be realized when purchasing an Athlon 64 FX-51 PIB (Processor In a Box)."

09/24/03
AMD's chief scientist on smoke and mirrors - ZD net
"We expect to be producing chips on the 90-nanometre production process in volume by the second half of 2004. We have been making prototypes for some time already. We will begin sampling at significant levels in the second quarter. Then 65nm will come in late 2005, with volume shipments expected in 2006."

06/03/03
AMD in the driver seat again - ITR News
"We offer today technologies to our customers without never imposing a choice or a package. We have an integrable WiFi offer with the portable computers available jointly or separately of our processors. We think that the best way of preserving the innovation is to have a policy of open architecture making it possible to specialists in each component to provide best technology and them even. This led to partnerships very successful with VIA, NVIDIA, ATI and many others"

05/14/03
AMD exec: Opteron makes enterprise Linux compelling - SEL
"We're compatible with the 32-bit world and we fall in line with where Linux falls in line.
Opteron's price-performance is too compelling a reason not to run Linux on the platform. Couple that with the 64-bit compatibility there and that gives enterprises incremental value"

04/08/03
Dirk Meyer: AMD's Opteron aspirations - CNET - the inquirer comments here
"As you know, we've been working with the Linux community for years now. We've got
64-bit kernels running. We've got a 64-bit development environment going. That will essentially be available at launch. What I can't speak to yet is what Red Hat's plans are versus what a SuSE is doing. In general, speaking of Linux, over the course of 2003, you're going to see an increased level of support, and certainly by the end of 2003, all the pieces will be there."

04/07/03
Marketing Manager GUI S. Luden in Boston Design Center - Presence PC
"With regard to HyperThreading, we do not have as a plan to integrate it in the short run. This technology remains too expensive to implement and have no market. The interest is weak, because
it would be necessary that the developers rewrite their code to optimize it. In the longer term, we'll do as usual: we'll see if the market need it and we will act accordingly"

01/10/03 AMD exec describes go-for-broke partnership with IBM - EE Times
"
IBM uses SiLK, a spin-on, and we use a CVD material. We have been on a different path, but in our preliminary meetings with IBM we have had some healthy initial exchanges on low-k. There are, so to speak, many paths to Rome, to a reduced dielectric. We have put a low-k CVD dielectric in at Dresden for 130-nm going to 90-nm, and IBM believes they have their arms around the issues with SiLK"

01/09/03
AMD exec describes go-for-broke partnership with IBM - EE Times
"Let me give you a short overview first. This is a multi-year deal which includes 65- and 45-nanometer technologies, accomplished on
300-mm wafers. And it is with IBM, a partner whose own products, servers and other products, mirror very closely the demanding performance requirements that we have at AMD. And the joint development work will be accomplished at one place, one facility, at substantial economies. This is part of our effort to reduce costs and get our break-even point down, and build a relationship with a partner that can help us maintain an aggressive performance road map"

08/06/02
Reinhard Fabritz, Regional Marketing Manager, Eastern Europe - Digit-Life
"The strategy is more than clear - the Hammer family (Sledgehammer for servers, Clawhammer for entry-level servers and high efficient work stations. Our aim is to enter the corporative market). And, as you know, our processors will provide perfect performance both on 32-bit applications."

08/02/02
Jan Gütter AMD Germany's Press Relation - HWSW
"We have already committed to further expand the life cycle of our Socket A processor range into 2003. So, there is still headroom in the current AMD Athlon XP architecture. Moreover we plan to introduce a new core codenamed "
Barton" in the second half of this year with an increased second level cache of 512 KB instead of 256 in the current AMD Athlon XP processor, which should further boost its performance."

07/01/02
Bruce Smith, dir. of marketing programs, Bob Kennedy, director of corporate branding
"We do very little pure advertising on the Web, but what it does offer is a level of interactivity that you can't get with any other media. If a site is designed correctly, it can really be a way to get people to talk back to you"

05/15/02 Rahul Singh Far East (India) senior marketing - Times of India
"AMD now has its own processor, platform and dedicated OS support. AMD earlier depended on other processor manufacturers to set the standards, but can set the standards itself now. With Microsoft OS support for the x86-64 technology, we expect a wide variety of third party software applications to be developed in support of 64-bit Windows"

01/11/02
Lee Little director of field marketing - CRN
"And, by the way, the AMD value proposition plays very nicely. Most of them have statutes for open and fair competition. In the education marketplace, we've doubled our business, from 9 percent market share to 18 percent. Most of that is at the college level, where they want the performance"

10/07/99 Dana B. Krelle, VP for marketing in the Computation Products Group - tecchanel
"We wanted to come away from the "K"-series, before we arrived with the 9. The code word should address also emotions, and the developer team came on the idea to call the product Sledgehammer"

09/29/99
Interview With AMD: The Road Ahead... - Ace's Hardware
"The reason will be obvious once the K7 ships. It will not be a disappointment to anyone, I promise. :o)  Things are going very smoothly, and you should not expect to see instabilities in a shipping K7 motherboard. Obviously we are hard at work on our prototypes to make sure we are able to deliver our 200MHz throughput boards with no stability problems. The K7 bus rate will debut at 200MHz, and I don't believe that there will be slower BUS rates for it"


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