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AMD Personal Internet Communicator (PIC) - News - 10/28/04
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Samsung Sees Large Market for AMD Personal Internet Communicator; Says Its Memory a Key Aspect of PIC Design

SAN JOSE, Calif. - October 28, 2004 - Samsung Electronics Co. Ltd., the world leader in advanced semiconductor memory technology, today predicted a strong market for AMD's new Personal Internet Communicator (PIC) strategy. PIC offers a low cost computing solution with managed Internet access and Microsoft Windows capabilities, which targets users in developing markets like China, Russia, Mexico, India and the Caribbean. Samsung, which played an integral role in the development and manufacturing of the PIC system, will be the supplier providing AMD with DRAM-based memory solutions that meet the PIC technology and cost requirements.

AMD's goal is to deliver affordable, accessible Internet connectivity and computing capabilities to half of the world's population by 2015. According to the company, the new PIC system represents a major milestone in reaching that goal.

"Samsung's collaboration with AMD is a major step toward fulfilling our commitment to help people in the developing world gain easy access to information," said Tom Quinn, senior vice president of marketing at San Jose-based Samsung Semiconductor, Inc. "The PIC is a major milestone in reaching out to billions of people across the globe and helping them access the Internet, in part through a highly efficient application of Samsung memory technology."

"Through our work with Samsung, we are one step closer to bringing the Internet to the largely untapped global market that stands to benefit from access to information about everything from health, weather and friends to technology, travel and the environment," said Gino Giannotti, vice president of Value Platforms, at AMD.

The new PIC consumer device will be built using Samsung's DDR1-based, small-outline, dual inline memory modules (SODIMM), which are small circuit boards that hold memory chips, most notably used in notebook computers.

About Samsung Electronics

Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2003 parent company sales of US$36.4 billion and net income of US$5.0 billion. Employing approximately 88,000 people in 89 offices in 46 countries, the company consists of six main business units: Corporate Technology Operations, Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips, TFT-LCDs and VCRs. For more information, visit
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